Established in Turin in 1895, Lavazza has been owned by the family of the same name for four generations. The world’s seventh ranking coffee roaster, today Lavazza is the retail market leader in Italy with a market value share of over 47% (source: Nielsen) and sales of EUR 1,340 million (as of December 31, 2013). The company has five production sites, four in Italy and one abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza invented the concept of blending - or in other words the art of combining different types of coffee from different geographical areas - in its early years and this continues to be a distinctive feature of most of its products. The company also has 25 years’ experience in the production and sale of portioned coffee systems and products and was the first Italian business to offer capsule espresso systems. Lavazza’s North American headquarters are in New York City and they compete in the roast & ground, single-serve, and away from home segments in the USA and Canada. Lavazza is the official coffee at the Italy Pavilion, Expo 2015. For more information on Lavazza, log on to lavazza.com, “like” the official Facebook page, facebook.com/lavazza, or follow @lavazzausa on Twitter.